Johan Cruijff Arena: Stadium Experience

Year: 2019

The Johan Cruijff Arena is the biggest football stadium in the Netherlands. It’s also the biggest indoor concert hall.
Each year, thousands of visitors bring a vist to the stadium to see this ‘home of Ajax’. The only problem: the stadium is usually empty!

In collaboration with Johan Cruijff Arena we produced a duo of VR experiences to tackle this problem. Experience a major dance event (Amsterdam Music Festival) during ADE, or stand right in between players of Ajax and Feyenoord as they enter the field for the 185th ‘classic’.

Client: Johan Cruijff Arena
Production Company: VR Gorilla
Director: Daan Tan
Camera: Thomas Liebe